Japan Automobile Manufacturers Association of Canada

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January 2018 - Sales

February 06, 2018

January 2018 Sales

Canadian new light vehicle sales increased 5.7% to 117,281 units in the first month of 2018. The robust demand for light trucks soared 9.1% to 85,906 units, representing 73.2 % of market share while passenger car sales fell 2.6% to 31,375 units.

All JAMA Canada members showed positive results in January. Passenger car sales increased 5.1% to 15,208 units and light truck sales jumped 16.0% to 28,096 units, altogether 43,304 deliveries up 11.9 % compared to the previous year. Market share also rose 2.0 points to 36.9%.  Three members outperformed with double-digit gains: Honda Canada (+28.8%) was the growth leader in January, followed by Subaru Canada (+14.8%), Mazda Canada (+10.2%), Nissan Canada (+6.3%), Toyota Canada (+2.5%), and Mitsubishi Motor Sales of Canada (+1.7%).

Trade Policy

JAMA Canada Statement on the CPTPP

January 31, 2018

For JAMA Canada and our members, CPTPP is simply a matter of fairness – equitable tariff treatment for all automakers in Canada. For the Canadian auto industry, CPTPP will provide guaranteed, preferential market access to Japan and the other CPTPP members, an improvement over the original TPP.

Canada has now completed trade agreements with South Korea (CKFTA) and Europe (CETA). Vehicle imports from Korea are now duty-free, and EU imports will follow now that CETA is provisionally in force. If the CPTPP proceeds without Canada, the 6.1% vehicle tariff will soon be applied only to imports from Japan, leaving our members and their dealers at a distinct disadvantage in the Canadian market. This will send a strong message to Japan, as well as our members, that Canada is prepared to treat some automakers more favourably than others – a serious issue of equity and balance in Canada’s automotive trade policy that will have implications across all our operations.

As most Japanese-brand sales are now built in NAFTA, only 25% of sales in Canada are imports from Japan. But these represent about half of the more than 100models sold to consumers, including next generation advanced technology vehicles, that are critical to be able to competitively and sustainably meet the varied transportation needs of Canadians. The solution is clear, but the timing is critical.

Ratifying the CPTPP will not only further diversify and enhance trade opportunities, but will also provide an important first-mover advantage for Canadian exporters, and send a positive message to investors by restoring a level playing field on vehicle tariffs for the benefit of Canadian consumers. Open competition will bring greater choice, along with innovations in vehicle safety, lower emissions, higher fuel efficiency, alternative power trains (like electric, fuel cell,hybrid and plug-in hybrid vehicles) as well as the promise of enhanced mobility and reduced congestion through connected and autonomous vehicle technologies.

Contributing Facts:

  • For the second year in a row, over a million Japanese brand vehicles were built in Canada in 2017. Over 1,009,200 passenger vehicles were manufactured in Ontario, representing an estimated 46% of total light vehicle output in Canada. In 2017, two of the top three Canadian producers were Japanese-brand automakers (1st& 3rd).
  • In 2017, JAMA Canada members as a group sold 719,806 light duty vehicles – overall, record sales for the fourth year in a row. Market share rose to 35.3% in 2017.
  • For every Japanese-brand vehicle sold in Canada, our members built 1.4 vehicles in Canada in 2017.
  • In 2017, Canada exported over 4 times as many vehicles as were imported from Japan.
  • Since 1993, Canada has exported 4.7 million more Japanese brand vehicles than were imported from Japan, US, Mexico and other countries combined.

  • There are 1,238 Japanese brand dealerships in cities and towns across Canada employing about 44,500 Canadians in sales, service & repair.

  • While direct and indirect employment in the Japanese auto industry in Canada stands at about 80,000 in 2017, a recent study found that the Japanese-brand auto industry supports over 200,000 jobs across Canada due to the impact of direct, intermediate and spin-off employment.

Monthly Statistics

December 2017 - Sales

January 09, 2018

December 2017 Sales

Although annual sales of light vehicle reached 2 million units overall, sales in December declined 1.1% compared to 2016 to 124,247 units. Passenger car sales were down 12.5% to 32,687 units, but light truck sales were up 3.8 % to 91,560 units in December.

Total sales of JAMA Canada members slipped 7.5% to 41,552 deliveries in December. Both passenger car and light truck sales dropped, down 19.7% to 13,069 units, and down 0.8% to 28,483 units respectively. As a result, individual members’ sales were mixed: Nissan Canada (+9.3%) was the leader of the month, followed by Subaru Canada (+4.6%), while Mazda Canada (-0.8%), Toyota Canada (-7.8%), Mitsubishi Motor Sales of Canada (-22.7%), and Honda Canada (-22.8%) were all down year over year.


For the first time in Canada, new vehicle sales broke through the two million mark, rising 4.8% to 2,038,798 units. Although sales of passenger cars remained soft in 2017, down 3.4 % to 639,823 units, robust demand for light trucks drove sales up 8.7 % to 1,398,975 units. As a result, market share for light trucks in Canada rose to 68.6% in 2017.

Overall 2017 was another record sales year for Japanese automakers in Canada as sales rose 5.8 % to 719,807 units. As combined Japanese brand sales outperformed the market, Japanese brand share rose to 35.3% for 2017. Nissan Canada (+9.3% to 146,677) was the growth leader of the year, followed by Subaru Canada (+8.7% to 54,570), Mazda Canada (+7.0% to 74,056), Honda Canada (+5.7% to 197,251), Toyota Canada (+3.1% to 224,547), and Mitsubishi Motor Sales of Canada (+1.9% to 22,706).

JAMA Canada members with new sales records in 2017: Honda Canada, Mitsubishi Motor Sales Canada, Nissan Canada, Subaru Canada and Toyota Canada.
© 2018 JAMA Canada