Canadian new vehicle demand softened in April as sales dipped 2.7 % to 191,856 units, the second consecutive monthly decline. Passenger car sales continued to drop, down 12.4% to 58,083 units, while light truck sales gained 2.2% to 133,773 units.

Sales rose 1.1% to 67,160 units in April for JAMA Canada members as a group. Passenger car sales fell 9.8% to 25,780 units, while light truck sales grew 9.3 % to 41,380 units. Results were mixed among members: Mazda Canada and Nissan Canada both showed gains of 7.4% in April, followed by Subaru Canada (+3.4%), Mitsubishi Motor Sales of Canada (+2.2%), Toyota Canada (-0.3%), and Honda Canada (-4.3%).

JAN – APR YTD

Through the first four months of 2018, light vehicle sales in Canada were up 0.5% to 621,114 units at the end of April. Passenger car sales continued to drop, down 9.6% to 179,269 units, while light truck sales increased 5.1% to 441,845 units.

As a group, Japanese automakers’ sales grew 3.1% to 223,131 units, boosting market share to 35.9% from 35.0% last year. Passenger car sales slipped 9.0% to 82,586 units, while light truck sales jumped 11.8% to 140,545 units. Mitsubishi Motor Sales of Canada outperformed (+16.9%) and was the growth leader in April, followed by Subaru Canada (+6.7%), Mazda Canada (+4.9%), Toyota Canada (+2.5%), Nissan Canada (+2.3%), and Honda Canada (+1.1%).