April 2019 – Sales

Canadian light vehicle sales in April dropped 3.5% to 185,158 units. Although it was the fourteenth consecutive month of decline, it was the fifth highest selling April on record. Passenger car sales dropped 15.6% to 48,995 units while light truck sales were up 1.8% to 136,163 units.

JAMA Canada members had mixed results in April as combined light vehicle sales fell by 2.8% to 65,279 units. Passenger car sales fell 11.8% to 22,748 units, while light truck sales were up 2.8% to 42,531 units. Among JAMA Canada members, only Toyota Canada sales were up y/y (+6.1%), as other members recorded softer sales in April: Honda Canada (-4.7%), Nissan Canada (-5.3%), Subaru Canada (-8.6%), Mitsubishi Motor Sales of Canada (-11.5%) and Mazda Canada (-13.3%).

YTD: JAN – APR

Overall YTD sales in Canada remained negative, down 3.9% to 596,623 units. Passenger car sales fell 13.7% to 154,686 units, while light truck sales remained relatively unchanged at 441,937 units. Market share of light truck sales in Canada rose to 74.1% from 71.1% in 2018 during the same period.

Japanese automakers’ sales fell 1.9% to 218,934 by the end of April. Mitsubishi Motor Sales of Canada (+13.5%) was the growth leader, followed by Toyota Canada (+3.8%), Honda Canada (-1.6%), Subaru Canada (-4.7%), Nissan Canada (-6.4%) and Mazda Canada (-13.8%). Despite softer sales, Japanese brand market share improved to 36.7% from 35.9% the same period in 2018.

April 2019 Sales – JAMA