December 2019 – Sales

Canadian light vehicle sales were down by 4.1% to 109,584 units in December. Passenger car sales dropped 22.0% to 22,396 units while the demand for the light trucks gained 1.9% to 87,188 units.

Combined sales of JAMA Canada members fell 13.9% to 39,299 units in December. Passenger car sales dropped 27.0% to 10,186 units, while light truck sales slid 8.2% to 29,113 units. Among individual members, only Subaru Canada (+16.8% to 4,671 units) made gains in December. All other members’ sales were down year-over-year: Mazda Canada (-8.2% to 3,660 units), Honda Canada (-14.9% to 9,092 units), Toyota Canada (-16.3% to 13,280 units), Nissan Canada (-21.7% to 7,431 units) and Mitsubishi Motor Sales of Canada (-29.1 % to 1,165 units).

YTD: Jan – Dec

Canadian light vehicle sales in 2019 were down 3.6% to 1,914,357 units compared with 1.985 million in 2018. It’s the industry’s first year-over-year decline in more than a decade; however, 2019 was still the fourth-best sales year on record.

Passenger car demand continued to soften in 2019 as sales lagged 16.1% to 484,687 units, while light truck sales gained 1.6% to 1,429,670 units in 2019.  The light truck market share rose to 74.7% for the YTD, up from 70.9 % in 2018. Three out of four light vehicles sold in 2019 were light trucks.

Japanese brand sales as a group fell 3.2% to 710,127 units in 2019. Passenger car sales dipped 14.6% to 232,098 units, while light truck sales were up 3.6% to 478,029 units. Having slightly outperformed the overall market, Japanese brand market share in Canada increased marginally to 37.1%, up from 36.9% in 2018.

Results of individual members’ annual sales were mixed: Toyota Canada (+2.4% to 237,091 units) led in both unit sales and growth in 2019, followed by Mitsubishi Motor Sales of Canada (+1.2% to 25,535 units), Subaru Canada (-0.9% to 57,524 units), Honda Canada (-3.4% to 188,828 units), Nissan Canada
(-9.6% to 134,729 units) and Mazda Canada (-10.1% to 66,420 units).

December 2019 Sales – JAMA