July 2019 – Sales  

Light vehicle sales in Canada fell 1.0% in July to 173,533 units overall. While this was a moderate decline, it still marked the 17th consecutive month of softer sales.  Passenger car sales dropped 16.8% to 44,122 units, while light truck sales rose 5.8% to 129,411 units.

As a group, JAMA Canada members’ sales were up slightly (+0.2%) to 64,316 units. Passenger car sales fell 14.6% to 21,615 units, while light truck sales improved 9.7% to 42,701 units. Results of members’ sales varied: Toyota Canada (+15.9%, 21,668 units) was the growth leader of the month, followed by Subaru Canada (+2.3%, 5,159 units), Honda Canada (-4.1%, 17,691 units), Mazda Canada (-5.0%, 6,631 units), Mitsubishi Motor Sales of Canada (-9.5%, 2,107 units), and Nissan Canada (-13.0%, 11,060 units).

YTD: Jan – Jul

Overall, Canadian light vehicle sales for the YTD were down 4.8% to 1,153,640 units. Passenger car sales dramatically dropped 15.3% to 306,801 units, while light truck sales settled at just 0.3% below the same period last year at 846,839 units.

Combined Japanese automakers’ YTD sales fell 2.4% to 426,579 units, although the Japanese brand market share improved to 37.0% from 36.1% compared to the same period last year. Toyota Canada (+5.4%, 142,036 units) was the growth leader, followed by Mitsubishi Motor Sales of Canada (+1.1%, 15,779 units), Subaru Canada (-1.1%, 32,563 units), Honda Canada (-3.8%, 114,291 units), Nissan Canada (-7.3%, 82,744 units) and Mazda Canada (-14.2%, 39,166 units).

July 2019 Sales – JAMA