March 2019 – Sales

Altogether 181,800 light vehicles were sold in Canada in March, down 2.5 % y/y, although it was the third highest March sales on record. Passenger car sales dropped 10.1% to 48,483 units, while light truck sales managed to remain positive 0.6% at 133,317 units.

JAMA Canada member companies’ sales as a group gained 2.1% to 69,717 units. Passenger car sales fell 9.3% to 23,323 units, while light truck sales rose 9.0% to 46,485 units. Among members, results were mixed: Mitsubishi Motor Sales of Canada (+42.4%) was the leader of the month, followed by Honda Canada (+11.5%), Subaru Canada (-1.0%), Nissan Canada (-1.4%), Toyota Canada (-3.0%) and Mazda Canada (-11.3%) compared to March 2018.

YTD: 1Q 2019 (Jan – Mar)

At the end of the first quarter of 2019, Canadian light vehicle sales were down to 4.1% to 411,465 units. Passenger car sales dropped 12.8% to 105,691 units, while light truck sales dipped 0.7% to 305,774 units. The market share of light trucks was 74.3% in the 1Q – almost 3 out of every 4 vehicles sold.

Japanese light vehicle brand sales dipped 1.5% to 153,655 units, although market share rose to 37.3% from 36.3% compared to the 1Q in 2018. The results were mixed among member companies: Mitsubishi Motor Sales of Canada gained 25.0%, followed by Toyota Canada (+2.8%), Honda Canada (-0.3%), Subaru Canada (-2.8%), Nissan Canada (-6.8%) and Mazda Canada (-14.0%).

March 2019 Sales – JAMA