Q4 Sales Report 2020
Q4 2020 Sales
Canadian light vehicle sales in fourth quarter of 2020 were down 5.1% to 392,162 units. Passenger car sales dropped 23.3% to 71,316 units, while light truck sales were up slightly 0.1% to 320,846 units compared to the 4Q in 2019.
JAMA Canada’s members’ sales as a group dropped 8.3% to 143,598 units. Passenger car sales declined 21.8% to 34,430 units, while light truck sales were down 3.1% to 109,168 units. Although certain areas were under lockdown due to COVID, there are some members who had positive results in the 4Q. The growth leaders were Mazda Canada (+ 7.6% to 16,139 units), and Subaru Canada (up 6.0% to 16,412 units). Other members’ 4Q results: Toyota Canada slipped 4.7% to 50,642 units, Honda Canada fell 11.4% to 39,937 units, Nissan Canada was down 22.5% to 21,874 units and Mitsubishi Motor Sales of Canada dropped 32.9% to 3,594 units.
YTD (Jan. – Dec.)
As in other countries, the new vehicle market in Canada struggled with COVID during most of the past year, with the result that Canadian light vehicle sales in 2020 declined 19.7% to 1,537,388 units. Passenger car sales were down 36.3% to 308,593 units, while light truck sales dipped 14.1% to 1,228,795 units. Almost four out of five vehicles sold were light trucks in Canada (79.9%) by the end of the year.
JAMA Canada members’ light vehicle sales dropped 23.1 % to 546,107 units. Passenger car sales were down 34.4% to 152,564 units, while light truck sales fell 17.6% to 393,543 units. Members YTD sales results were: Subaru Canada (-9.4% to 52,129 units), Mazda Canada (-13.0% to 57,773 units), Toyota Canada (-19.3% to 191,420 units), Honda Canada (-25.7% to 140,243 units), Nissan Canada (-34.3% to 88,450 units) and Mitsubishi Motor Sales of Canada (-37.0% to 16,092 units). Their combined market share dropped to 35.5% from 37.1 % in 2019.